About

Make The Road Nevada

WE BUILD THE POWER OF THE LATINE AND WORKING-CLASS PEOPLE OF COLOR TO ACHIEVE DIGNITY AND JUSTICE THROUGH ORGANIZING, POLICY INNOVATION AND TRANSFORMATIVE EDUCATION

Make The Road Nevada is a non-profit organization based in Las Vegas, Nevada. Our family of organizations hail from the east coast, where they have changed the face of community organizing in immigrant communities and become an immutable force for good. The states of New York, New Jersey, Connecticut, Pennsylvania all bear the fruits of our work, and it is time for Make The Road to make the difference in our communities in the west coast.

Our vision for Nevada begins with building a strong grassroots foundation in Las Vegas and it ends with elevating the power of working class immigrant communities in every community around the state.

We do this by informing, empowering, and mobilizing our community to take action on important issues that directly affect their families and loved ones.

Nuestra Familia

Senior Staff

LEO MURRIETA

Make the Road Nevada Director
HE/HIM/ÉL

Arriving in the United States when he was seven-days old, Leo Murrieta grew up in Naked City—the community next to the Las Vegas Stratosphere.

Murrieta has dedicated much of his professional career to efforts that make our Latinx community a better place.

Having been involved with youth, Latine, LGBTQ+, education equity, public policy, and advocacy for over a decade, Murrieta brings his experience to Make the Road Nevada.

He is the favorite uncle to his eight smart and wonderful nieces, the husband to an amazing human, and a proud dog dad.

BLANCA MACIAS

Deputy Director
SHE/HER/ELLA

Blanca Macias’s journey from her origins in Guadalajara, Jalisco, and her upbringing in the rural areas of Utah and Nevada to her role as Deputy Director at Make the Road Nevada is a testament to her remarkable resilience. Despite dropping out of high school at fifteen, she earned her diploma through adult education.

With over a decade of experience as a manager in the private sector, Blanca thrived in roles involving Business Finance, Human Resources, and Compliance. In 2012, her path took a transformative turn as she wholeheartedly embraced volunteer work within nonprofit organizations, mainly focusing on supporting youth.

Blanca’s unwavering commitment to her family, including her little girl, propels her determination to create a more promising world for her daughter. She proudly identifies as a queer Mestiza, advocating for communities prioritizing dignity, humanity, and freedom of choice. Leveraging her extensive background in operations and fiscal management, combined with her deep engagement in the youth movement, Blanca’s dedication is rooted in first-hand insights from the community. As she pursues her finance studies at CSN and soon at UNLV, her unwavering objective is to shape a brighter future for her daughter while nurturing leadership within marginalized communities.

JEN FLEISCHMANN WILLOUGHBY

Development Director
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Jen Fleischmann Willoughby joined the Make the Road Nevada team after more than a decade of running political and policy campaigns in Nevada and across the nation.

A long-time rabble rouser who’s been a part of the movement since her youth, she is passionate about building a world where all people have the resources they need to not just survive but thrive.

Fleischmann Willoughby is the mother of a young daughter, wife of a fellow activist, and guardian of many, many pets.

She enjoys spending her free time cooking, reading, and watching musicals.

Organizing TEAM

RICO OCAMPO

Director of Organizing
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Rico Ocampo was born in Zacatepetl, Mexico and immigrated to the United States in 1992. Ocampo is an undocumented/DACAmented grassroots organizer who cares about advancing systematic change for immigrant communities and youth of color.

The loss of his older brother prompted Ocampo to fight against the injustices undocumented families face in the healthcare system and fight for immigration reform. One of his life-long goals is to vote in a United States election.

When Ocampo is not working with immigrant communities, he spends time with his wife and three children. In addition, he also serves as the Director for Anytown Las Vegas, the longest running anti-racist youth program in Nevada.

LALO MONTOYA

CIVIC ENGAGEMENT MANAGER
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LaLo Montoya was born in Zacatecas, Mexico and raised in Denver, Colorado. He joins us with numerous years of experience in organizing across Colorado and Nevada, with an emphasis in youth, education, housing, and environmental justice.

Immigration justice, however, is Montoya’s biggest driving force as a DACA recipient. He joined Make the Road Nevada to empower his community into advocating for and achieving policies that improve their quality of life.

When he isn’t working with his comunidad or brainstorming a new icebreaker for his team, you can find Montoya playing the guitar and the accordion or playing video games with his daughter.

TONY RAMIREZ

gOVERNMENT AFFAIRS MANAGER
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Tony Ramirez was born and raised in the small farm town of Sunnyside, Washington. He’s the son of two immigrant farmworkers from Guanajuato, Mexico, and is a former farmworker himself. 

Ramirez is currently pursuing a degree in Government and Public Policy. He joins Make the Road Nevada with many years of experience working for political campaigns and labor movements, including United Farm Workers (UFW) and the Clark County Education Association (CCEA). A few of the issues he’s most passionate about are immigrant rights, environmental justice, and workers’ rights.

When he isn’t working, Ramirez enjoys traveling and being outdoors, enjoying our public lands.

KATHIA SOTELO-CALDERON

LEAD Organizer
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Born in Lazaro Cardenas, Michoacán, Mexico, Sotelo-Calderon is a DACAmented activist who deeply cares about immigrant justice and advocates for a pathway to citizenship.

She’s also passionate about the restorative justice movement and has been working closely with it for over five years.

She joins us with an Associate of Arts in English degree from the College of Southern Nevada and a Bachelors of Arts degree in Political Science from the University of Nevada, Las Vegas.

In her free time, she enjoys cooking new recipes at home and making arts and crafts with her best friend.

ROBERT GARCIA

lead organizer
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Born and raised in sunny California, Robert Garcia earned his degree in Sociology with a minor in Critical Race and Ethnic Studies at the University of California, Merced. 

Garcia joins our organization with fiery devotion to his community, human rights, economic justice, and LGBTQ+ rights. Growing up in a low-income household, Garcia now works to help financially struggling families across Nevada. He believes creating a sense of community for these families goes a long way, and he works daily in creating a safe, empathetic space for them. 

Aside from his advocacy and community involvement, Garcia enjoys watching films, trying new foods, listening to Jennifer Lopez, and spending time with his friends and family, especially his baby niece, Nora. Fun fact: If you’re looking to get married, Garcia is an ordained minister!

OMAR NEMOGA

NORTHERN NEVADA'S IMMIGRANT JUSTICE ORGANIZER
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Omar Nemoga was born and raised in Bogota, Colombia. Before joining Make the Road Nevada, Nemoga was a business administrator with an emphasis in human resources in Columbia. He led many companies as a member of their administration and commercial teams.

Some of the issues he cares about most are immigrant justice and financial education for immigrant communities; he believes they can thrive and navigate their new homes best if they’re given the right resources.

Nemoga credits his military training for his healthy and active lifestyle outside of work. He enjoys biking with his family, watching movies, meeting new people, and gaining new experiences.

ERIKA MARQUEZ

SOUTHERN NEVADA'S IMMIGRANT JUSTICE ORGANIZER
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Erika Marquez was born in Leon Guanajuato, Mexico. At the age of three, Marquez immigrated to the United States and was raised in California before moving to Nevada in 2007. She is a proud DACA recipient.

Marquez’s fight for justice began early on in her life, starting as early as the second grade. Today, immigration, housing, and economic justice are some of the issues she advocates for.  She has witnessed the struggles of stretching out the dollar and believes in a future where no family has to struggle to make ends meet.

When she isn’t working, Marquez enjoys building memories with her husband and her three little ones.

JOSE RIVERA

ENVIRONMENTAL JUSTICE ORGANIZER
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Jose Rivera was born in Nayarit, Mexico and immigrated to the United States at the age of one in his parents’ arms. He grew up in Fontana, California and later moved to Las Vegas, Nevada where he currently resides.

Rivera is a DACA recipient and has a passion for immigrant LGBTQ+, POC, and youth rights. He has been recently focusing on advocating for climate justice in areas that affect families most. He is also a current student at the College of Southern Nevada (CSN), majoring in elementary education in hopes of empowering youth to become involved in the fight.

In his free time, Josie loves to tend to his plants, hang out with his loved ones, and listen to Juan Gabriel and his self-proclaimed tía, Jenni Rivera.

ANDY ROMERO

Housing Justice Organizer
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Andy Romero was born and raised in Las Vegas, Nevada. Romero joined Make the Road to connect more with his comunidad. Time and time again, Romero witnessed discrimination and little-to-no housing resources for the Latine community, so he’s taking his campaign work by storm.

He has a background in hospitality and has worked all over the strip from housekeeping to banquet and group sales. He has since combined his passion for people and skills at Make the Road to support his committee’s members. 

Romero enjoys spending his time with friends and loved ones. He also loves dogs, so never shy away from showing him pictures of your pups!

ALEJANDRA MUÑETON-CARRERA

Health Equity Organizer
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Alejandra Muñeton-Carrera was born and raised in Las Vegas, Nevada. She earned an English and Spanish degree at the University of Las Vegas before joining us as Operations Associate.

With a passion for uplifting the voices of the Latine comunidad and having personally been impacted by Nevada’s healthcare system, she became our Health Equity Organizer soon after joining us. She also has a deep passion for environmental matters and its interconnection with health.

Muñeton-Carrera enjoys reading, writing, and spending time with her dogs and plants, and exploring the outdoors with her partner.

KARLA SANCHEZ

Northern nevada's youth justice organizer
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Karla Sanchez was born and raised in Reno, Nevada, and joins us as one of the first Northern Nevada-based staff members. Before starting at Make the Road Nevada, she interned for the Bernie Sanders campaign in 2020.

Sanchez is passionate about supporting and informing the Latine community in Northern Nevada. Some of the issues she focuses on are: ending the school-to-prison pipeline, mental health, public education, and immigrant rights. She hopes to serve as a mentor to the youth and help them navigate their rights.

In her spare time, she loves to watch movies, cook, and spend time with her loved ones.

FLOR DIAZ

SOUTHERN nevada's youth justice organizer
she/her/ella

Biography coming soon. 

MARY WOLFROM

ECONOMIC JUSTICE ORGANIZER
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Mary Wolfrom was born in Nayarit, Mexico. With a great love for her community and helping those around her, Wolfrom joined Make the Road Nevada to make a difference. She hopes to empower those around her and learn more alongside us.

Outside of work, she enjoys traveling the world, trying new foods, and spending time with her children and friends.

ELIZABETH VELASQUEZ

COMMUNITY Organizer
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Elizabeth Velasquez was born and raised in Guatemala and immigrated to the United States in 2018. Her journey at Make the Road Nevada is a special one, having first started as a member. She later joined our team in 2022.

She first connected with us because she was looking for mental health resources for her family. She continued as a member because of our immigrant justice efforts and because she felt seen, heard, and fought for.

Today, she’s a big advocate for immigrant justice and language inclusivity in educational spaces. In her free time, the fight continues. She enjoys sharing resources with her community and spending time with her children and their dog, Lulu.

MARIA NAVARRETTE

COMMUNITY Organizer
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Born and raised in Mexico, Maria Navarrette immigrated to the United States as a teenager. She started with us as a member then quickly became involved in the civic engagement side as staff. 

Navarrette hopes to connect with community members who may not be aware of the resources and opportunities available to them. Her goal is to bring awareness to the issues the Latine community faces and strengthen the community by providing access to information and assistance.

She is a devoted grandmother and enjoys spending time with her family, cooking, and shopping.

FRANKIE PEREZ

Development associate
he/him/él

Frankie Perez was born in Southern California and brought up between Arizona and Nevada. Before joining Make the Road Nevada, Perez served in the United States Air Force for 10 years under the “Don’t Ask, Don’t Tell” policy. He was the first out transgender person to serve his military squadron.

Perez has devoted his professional and personal life to advocating for LGBTQ+ people, veterans, and students. This passion earned him his bachelor’s degree in Gender and Sexuality studies from the University of Nevada, Las Vegas in 2020.

When he’s not advocating for his comunidad, Perez enjoys self-care time at the gym and karaoking with his five adopted children.

cINTHIA MOORE

environmental coalition coordinator
SHE/HER/ELLA

Cinthia Moore immigrated from Jalisco, Mexico to the United States when she was two months old. In 1990 she and her family moved to East Las Vegas from North Hollywood.

For over the last 10 years, she has advocated for clean air, clean energy, and water conservation through her work with various organizations in Nevada.

Moore is a member of the Nevada Equity Cabinet launched by Congressman Steven Horsford and Chair of the Environmental Committee for the Nevada Center for Latino Advancement. She has also served on the Parks and Recreation Board for the City of North Las Vegas.

In her free time, she daydreams about traveling and exploring Nevada with her son, Liam.

JACKIE SPICER

CLIMATE EQUITY POLICY FELLOW
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Jackie Spicer is from Las Vegas, Nevada. While attending the University of Nevada, Las Vegas, she volunteered with conservation nonprofits on outdoor stewardship projects. Her love of the outdoors grew into a passion for protecting the environment on a larger scale. 

Inspired by the Green New Deal, she joined her first campaign and organized students with Bernie Sanders for President 2020. During the COVID-19 shutdown, she volunteered on local housing justice projects. 

Spicer is passionate about the intersection of climate justice with social and economic justice policies.

Canvassing team

JACOB EGAN

CORE CANVASSER
HE/SHE/THEM/ÉL/ELLA/ELLOS

Jacob Egan was born and raised in Las Vegas, Nevada. Before joining Make the Road Nevada, Egan was looking to make a difference in his community and fight to improve the lives of people who are neglected and discriminated against.

Egan joins us with a passion in immigrant justice and in LGBTQ+ rights; he’s a proud member of the community and believes all should live freely and openly.

Outside of his advocacy work, Egan enjoys spending time with his husband, playing instruments, dancing, sewing/designing, and tending to his many plants and four-legged babies.

Fun facts: He’s been a vegan for over five years, and he’s an Eagle Scout!

mAURICIO GARCIA

CORE CANVASSER
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Mauricio Garcia was born in Morelos, Mexico. He began working with community-based organizations at the age of 16—with an emphasis on immigrant justice, health equity, and worker rights. 

The DACA recipient and advocate joined Make the Road Nevada to hone in on immigrant justice work and ensure the Latine community thrives—not just survives. 

When he isn’t getting involved with his community, you can find Garcia playing soccer, traveling with his family, or exploring the outdoors.

ROSALIA MARTINEZ

CORE CANVASSER
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Rosalia Martinez was born and raised in Las Vegas, Nevada. She is an advocate for LGBTQ+ rights and a proud member of the community, as well. 

Martinez believes the LGBTQ+ community should have the same rights as everyone else and fights alongside us to create a safe space for them. She’s also passionate about health equity.

Martinez enjoys playing sports in her free time.

LUZ SALGADO

CORE CANVASSER
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Luz Salgado was born and raised in Mexico. She first found Make the Road Nevada through a friend and felt inspired to get involved after learning more about our campaign efforts. 

Salgado cares deeply about health equity and economic justice. As a canvasser, she strives to get her community involved, so they can make a difference. 

In her free time, she enjoys going on vacations and spending time with her loved ones.

RAEANNA MEADOWS

CORE CANVASSER
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Raenna Meadows joins us from Stockton, California. She’s enjoyed learning more about our campaigns and her community while working with us, and looks forward to getting more involved. 

When she’s not working, she loves to spend quality time with her friends and family. 

Communications team

ALYSSA CORTES

Communications Director
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Alyssa Cortes was born and raised in Las Vegas, Nevada with indigenous roots from Oaxaca, Mexico. Cortes became the first person in her family to graduate from college when she graduated with a degree in English literature from Nevada State College in 2021. 

She joins us with over 6 years of political organizing experience with an emphasis in LGBTQ and civil rights—and most recently, in public health. She’s worked alongside Make the Road Nevada for many years as a community member because of aligned values. She looks forward to applying her skills and experience as the Communications Director.

In her free time, Cortes enjoys working out and spending time with her wife, dog, and family.

DENISE HEREDIA-BOLAÑOS

Digital Organizer
SHE/HER/ELLA

Denise Heredia-Bolaños was raised in Northern Nevada and spent her summers growing up in Sinaloa, Mexico. As a first generation Mexican-American, she witnessed her parents navigate the unknowns of this country and works with us today to help people like them. 

Heredia-Bolaños joins us from Carson City, Nevada and is one of our first Northern Nevada-based staff members. She is passionate about prison reform, and volunteers and sits on the board for Return Strong Nevada, a grassroots organization committed to deconstructing the prison industrial complex. 

The proud mamá spends her weekends at the park with her children, thrifting with her mom, reading, beating her husband at Scrabble, and most likely, watching Harry Potter.

operations TEAM

CAROLINA CORONEL

operations associate
SHE/HER/ELLA

Carolina Cornel was born in Mexicali, Mexico and was raised in Las Vegas, Nevada. She joins us with over ten years of operations and human resources experience.

Cornel comes from an immigrant family and grew up seeing them struggle due to language barriers, their status, and their limited rights. She hopes to help her community and advocates for immigrant voices to be heard.

She enjoys spending time with her two children, going on date nights with her husband, watching movies, and exploring new places.

DONALD HEATH

OPERATIONS ASSOCIATE
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Donald Heath was born and raised in Las Vegas, Nevada. He earned a bachelor’s degree in events and management from the University of Nevada, Las Vegas. During his time at UNLV, he participated in Nevada’s first Latino fraternity, Sigma Delta Alpha.

Heath is first generation and is passionate about immigration reform and health equity. He hopes to learn more about the issues impacting the Latine community through his work with us. 

In his free time, Heath enjoys spending time at the gym and hanging out with his friends. Looking for a gym buddy? Hit him up!

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