Direct Outreach/Civic Engagement
June Primary Elections:
- Contacted over 92,281 people by phone and helped 1,278 create detailed, safe voting plans
- Members completed over 80 hours of volunteer outreach
November General Elections:
- Members completed 78 shifts and spent over 250 hours calling and texting voters
- Staff and members worked together to lead bilingual phone and text banks where they trained and motivated new member volunteers
- As one of the only organizations in the state committed to door-to-door canvassing, our team worked tirelessly to ensure our canvass program was able to run safely for not only our staff but the most vulnerable in our community
- Made 59,754 calls, sent 84,844 text messages, safely knocked on 2,173 doors, and assisted 8,141 voters in creating their voting plans.
- Reached 33,192 voters through digital ads
- Mobilized and educated members to participate in the 2020 census
- Launched our “Censo y Cena” where we partnered with a local small business to provide dinner to families while they virtually joined a member of our team to fill out the census
- Partnered with local radio station “La Campesina” to put out a PSA on the census in Spanish
- Worked with Univision to release an informational video about the census
- Published bilingual “how-to video” on how to fill out the census and what type of questions to expect for folks to refer back to if they had any questions
- Partnered with our Youth Power Project members after noticing during our zooms of “Censo y Cena” that teenagers would usually be around to help their parents or older relatives in figuring out the technology of filling out the census online
- Directly assisted hundreds of families in filling out their census by holding honest conversations to debunk major fears held in the Latinx, immigrant community
Youth Power Project
- Make the Road Nevada (MRNV)’s Youth Power Project is the youth-led arm of our membership. Led by our Youth Council of up to 13 young leaders, this program is a space where students learn how to run their own campaign through strategic planning and youth-to-youth organizing. The Make the Road Youth Power Project is leading a campaign to address the school to prison/deportation pipeline in their communities, working statewide to engage state legislators to pass legislation that would mandate multicultural education instruction in all 17 counties, and relationally organize with youth across the state of Nevada to build a statewide coalition which partnering with other youth-led program and placing young people on boards, commissions, and committees ensuring their voices are heard at all levels of politics in Nevada.
- Officially launched in March of 2020 – the same week our in-person offices moved to remote work due to the COVID-19 pandemic
- Grew YPP membership base to over 1,200 with 70 members regularly participating in weekly meetings and actions
- Completed over 1,000 total volunteer hours towards the program
- Upon the start of the pandemic, YPP members made phone calls and texted thousands of community members to conduct wellness checks and identified the digital divide amongst low-income students of color early on
- Launched an educational justice campaign that has so far resulted in standing meetings with the Superintendent of Clark County, the 5th largest school district in America
- Expanded YPP reach by forming an affiliate partnership with Washoe County Students for Change
- Police Free Schools Work:
- MRNV fielded in-depth surveys with 138 young people between November 2020 and January 2021. The survey was designed to surface information about student’s experiences, interactions, and feelings about police and security at school. Findings show that police and security do not make students feel safe; that many students feel targeted by police; that students have regular–often harmful–sightings and interactions with police and security at school; and that students would overwhelmingly favor additional supports and resources over increased funding for police and security at school.
- See the report here: Arrested Learning
- 2021 Legislative Session
- Members of the YPP were proud to support AB261 during the 2021 Legislative Session. This bill, now signed into law, requires that going forward textbooks purchased to be used in public schools meet diversity and inclusion standards, including the addition of more POC contributions and the real history of segregation and racism in our state and nation. Passing this bill was one step towards a united and equitable education system. Once a person is knowledgeable about another person’s background and culture than, then will people be less likely to stereotype people who are not the same as them and instead will enable understanding and respect and maybe even connect with them.
In the second half of 2021, MRNV is partnering with New American Leaders to develop both candidates and campaign staff from our community, for our community. Initially, we seek to identify five leaders in key legislative districts and five more leaders in key judicial districts to run for local office in 2022. This cohort will enter the New American Leaders candidate training program where they will be educated and prepared for what a local election looks like from the candidate’s perspective, and how to best position themselves to win.
Further, MRNV will host our own Community Leadership Academy, where we will contract with experts from the community to develop a bilingual (Spanish/English) curriculum focused on three of the most crucial elements of campaign management: field, communications, and data. We will recruit 10 participants for each cohort (for a total of 30 participants) from our membership and the broader Latinx and BIPOC communities who will spend four weekends over the course of two months becoming versed in one of the above skills. We know from our issues-based work that our gente are capable of running successful campaigns when given the tools and opportunity and that’s exactly what this program is designed to do.
In addition to learning from local experts on how to effectively take on various campaign positions, we plan to ensure our academy participants leave with a solid understanding of key issues the members of MRNV have expressed as concerns for them and their families. As such, included in the curriculum will be a policy day, during which experts from trusted progressive partners will provide participants the opportunity to learn more deeply issues including environmental justice, economic/worker justice, corporate accountability, housing justice, health justice, and immigrant justice and will be broken down in interactive workshops including Q&A sessions to allow participants to ask questions and understand the issues and how they impact their communities. Participants will then use their newfound understanding of key policy issues to experience direct voter contact through structured, supported phone and text banks into a universe of 40,000 Latinx voters in Clark County, NV. These outreach campaigns will serve to identify new issue voters, inform our messaging, and help shape the political narrative ahead of the 2022 elections.
We are intentionally designing this program to ensure that directly impacted communities have the opportunity to get involved politically and feel prepared and empowered to take on the challenges of running and winning campaigns of all shapes and sizes for years to come.
Make the Road Nevada (MRNV) has engaged our membership on clean energy and climate equity work from our inception, because the environment in which our members live is inherently tied to issues they face in their everyday lives. The majority of our members are Latinx working families living in Las Vegas’ East and North sides. Higher rates of asthma and obesity can be directly tied to the air quality and the increased risk for heatstroke and dehydration are a clear result of more people working outside, living without air conditioning, and being forced to walk to and from poorly placed and inadequately shaded public bus stops. As heat islands continue to grow in our community and our air quality continues to decline, the need for action has become dire and MRNV has purposefully redoubled our work around environmental equity.
As a part of this effort, MRNV serves on the Advisory Board to guide and inform the work that The Guinn Center for Public Policy Priorities in Nevada, in partnership with Morrison Institute for Public Policy at Arizona State University (ASU), will be leading of how policies for disaster management and response in the southwest cities of Las Vegas, Nevada, and Phoenix, Arizona, can address the vulnerability of people of color to extreme heat, particularly during the COVID-19 pandemic. We are members of the Southern Nevada Blue Ribbon Panel on Social Equity which also includes climate impacts and the Nevada Hispanic Legislative Caucus’ subcommittee on environmental issues. Because of our purposeful efforts, MRNV now leads the statewide Nevada Environmental Justice Coalition (NEJC), the only environmental justice organization in our state-led and steered by membership-based organizations of color.
Through our work with the NEJC, MRNV seeks to recenter the environmental justice and equity conversations to ensure the voices of communities of color are not just heard but amplified. While simultaneously working with the NEJC to bring voices of color to the coalition spaces, we plan to take direct action through our United for a Clean Future Campaign. This action will be led by our Promotorx and will focus specifically on engaging Latinx women on how to act for the environment in their own homes and families. This is because, simply put, in the Latinx and immigrant communities where MRNV organizes, women are the heads of household, the key decision-makers, and are also typically leaders within their families and workplaces so their leadership on climate and environmental justice would honor their given leadership already. It’s no secret that women of color must work twice and three times as hard as their white counterparts to earn their living, but the same remains true when it comes to fighting for the health of their families. Historically, we’ve seen the leadership of women of color as being crucial to moving the needle on the other issue campaigns. We know women of color understand the long-term implications of public policy because they’re the ones who have to think about the future of their families culturally, so our role is to offer the tools, knowledge, and skills necessary to make the best choices for their families, and for our community at large.